Distribution Of Magazines (PART B -TASK 5)

There are several different methods to distribute physical/hard copy magazines.

1. The first way of distributing physical copies of magazines are by selling them in shops. However there are situations where not all magazines are bought which means the magazines that are left are returned back to the company. This means that the shop does not pay for the left magazines but just returns them back. Problems with this is that this is very expensive for the publisher as they don't get any money for the magazines that are not sold. This is also wasteful and impacts the environment. 
2. The second way of distributing magazines is by postal subscription. Subscription allows you to get special offers and the magazine is delivered straight to the customer. Customers also get discounts and they receive the magazine early. For example MixMag allows you to subscribe and choose your offers. https://mixmag.subscribeonline.co.uk/mixmag-magazine/mixmag
3. The third way of distributing physical copies of magazines is by direct distribution. This means that you can get the magazine for free in different places such as tube stations or big supermarkets. An example of a magazine that uses direct distribution is NME.

Many magazines use e-zines or e-magazines too. This means that customers can access a magazine online or get an app where they would be able to read the magazine. Magazines such as MixMag offer  different options. http://www.mixmag.net/page/get-the-magazine/

Also a music magazine that is quite popular in using e-zines is RWD.

MixMag  makes use of other media technologies to display their magazine .They use Facebook and Twitter to allow audience to get access to their magazine. https://www.facebook.com/MixmagMagazine

https://twitter.com/Mixmag?
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MixMag also has a YouTube channel which is called MixMag TV. This allows the audience to listen to tracks of different DJ's and this also advertises the magazine which is useful.

https://www.youtube.com/user/mixmagtv